TikTok is testing a new question-and-answer video feature that allows creators to directly respond to their audience’s questions with either text or video answers, the company confirmed to TechCrunch. The feature works across both video and live streaming (TikTok LIVE), but is currently only available to select creators who have chosen to audition, as we understand it.
Questions and answers have become some of the best ways for creators to interact with fans on social media, and are proving to be particularly popular in places like Instagram Stories and in other social apps. Like the YOLO app built into SnapchatOr even a smaller size Startups.
However, questions and answers on TikTok are now a big part of the commenting experience, with many creators responding to individual comments by posting a new video explaining their answer in more detail than a short text comment can do. Sometimes these answers are meant to clarify or add context, while other times the creators will engage with bullies and trolls through their responses to the video. As a result, the TikTok comment section has grown to play a greater role in shaping TikTok trends and culture.
Questions and answers are also a primary way for creators to engage with fans when broadcasting live. But it can be difficult for creators to keep up with the torrent of questions and comments through the current live chat interface.
See how creators already used Q&A with their fans How the idea for the new feature came about. Just like the current “Reply to Video Comments” feature, the Q&A option allows creators to respond directly to audience questions. Where available, users will be able to set their comments as questions by clicking the Q&A button in the video comment field, or they can submit questions directly through the Q&A link on the creator’s profile page.
For creators, the feature simplifies the process of answering questions, allowing them to view all of their fans’ questions in one place.
There is no limit to the number of questions a creator can receive, although they do not have to answer every question.
The feature was first spotted by a social media advisor Matt Navarra, Who has posted screenshots of what the feature looks like in action, including how it appears in user profiles.
During testing, the new Q&A feature is only made available to creators with generic Creator accounts of more than 10,000 followers and who have chosen the feature within their settings, TikTok confirmed to TechCrunch. Today’s test participants include some of the creators who are safe-listed from the TikTok Creative Learning Fund program. It was announced last year, Among others.
TikTok says the question-and-answer feature is currently under testing globally, and aims to roll it out to more users with Creator accounts in the coming weeks.