Selena Gomez launched her cosmetic line, Rare Beauty, in September of last year.
And on Friday, the 28-year-old singer released their much awaited Stay Vulnerable collection.
‘he is here! I love how easy these formulas are – you can now have the new RareBeauty Stay Vulnerable set, ” wrote Gomez, who celebrated the launch on Instagram.
Stay at risk: Selena Gomez released Rare Beauty’s highly anticipated Stay Vulnerable collection Friday in Sephora Stores
Specifically for the ‘easy’ collection, Selena created ‘Five Universal Colors that appeal to eyes, cheeks and lips.’
She added that the Stay Vulnerable range, along with the rest of the Rare Beauty range, is exclusively available at Sephora stores and the brand’s official website.
Encouraging 202 million followers to check out the products for themselves, Gomez included some stunning promotional photos and a selfie.
The gold watch shot showed the star Wizard of Waverly Place staring into the distance with a wash of peach eyeshadow on her lids.
Special formula: “ It’s here! I love how easy these formulas are – you can now have the new RareBeauty Stay Vulnerable, ” wrote Gomez, who celebrated the launch on Instagram
Your Best Ad: Gomez, which encouraged 202 million followers to check out the products for themselves, included some stunning promotional images and a personal photo.
Selena created a monochromatic look, applying a generous amount of Stay Vulnerable Melting Blush to her cheeks and Stay Vulnerable Glossy Lip Balm all over her face.
She wore her long brown hair and softly turned off her face to show the golden hoops sparkling in her ears.
Sephora, which exclusively sells Rare Beauty, made its own flyer to celebrate the collection’s launch day.
Besides their sexy version, the retail giant also included a stunning photo of the Spring Breakers actress applying Glossy Lip Balm to her lips.
Promo time: Despite the pandemic, Selena did countless virtual interviews and promotional videos to add hype to the first set.
For the photo, Selena stayed in place against the vanity and appeared with a dramatic winged eyeliner look with a bold neon shade.
Gomez unveiled the Stay Vulnerable set on Tuesday, revealing that she has been testing the set herself for months.
The star said at the time, “ I’ve been wearing this for a while and can’t wait to finally try it.
Surprise! Gomez unveiled the Stay Vulnerable set on Tuesday, revealing that she has been testing the set herself for months.
Test it: “ I’ve been wearing this for a while now and can’t wait to finally try it, ” the star said at the time
Despite the pandemic, Selena did countless virtual interviews and promotional videos to add hype to the group’s debut.
Selena called up her makeup artist, Hung Vanngo, as she posed across webcam with a bold red lip and flawless complexion.
Before launching Rare Beauty in September, Gomez flocked to the holistic brand built on natural beauty and the message behind it.
Beauty with a purpose: Prior to launching Rare Beauty in September, Gomez rushed to the holistic brand built on natural beauty and the message behind it; Selena was photographed in December
The star started by announcing, “I’m so excited to launch beauty products that not only feel good, but also celebrate what makes each of us rare.” statement.
These products aren’t about being someone else, it’s about being who you are, whether that’s rocking a full face with bold makeup or hardly any makeup at all.
Makeup is something you enjoy, not something you need. She concluded, saying, “ I want everyone to feel beautiful exactly the way they are. ”